Newsletter | Your Most Cost Effective Marketing Tool

Newsletter: List, gain attention, information, conversion, 8 steps to increasing effectiveness, avoid spam

You may be wondering why you should write your email newsletter every week or month. And if it is of any use.

Newsletter: 6 reasons it is your most effective marketing tool

1. Building a list

Having a list of potential clients or existing clients is one of your businesses most valuable tools.

Regular contact with prospects will increase their chances of converting into clients.

Existing clients may be encouraged to buy additional items from you. Of course this depends on their experience with you.

2. Gaining attention

You can request that your clients share your email newsletter with other people. The more attention your email newsletter gains, the better it will be for you and your business.

3. Giving valuable tools to your clients

Team SEO

You can share helpful tips and updates in your email newsletter, which will enable your readers to become more successful in their own businesses.

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4. Staying in touch

An email newsletter will help you to stay in contact with your clients. You can answer various questions they may have about how to use your product or service.

Additional information about new products or offerings can also be provided.

5. Be the first call

Your consistent offerings will make people turn to you first when they need something. After all, you are the subject matter expert.

6. Providing additional data

Rama | SEO Master Trainer

With email newsletters you can find out data on who is opening your emails, which ones were more interesting and which ones initiated action.

This can be used to improve the subject line and content of what you send.

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Newsletter: 8 steps to increasing effectiveness

A great deal of thought forms the basis of an effective newsletter.

• Establish a clear objective for each newsletter including the action you want your reader to take

• Identify what you want to say and limit it to 150 words

• Include any links you would like the reader to click

• Plan your frequency and stick with it

• Be consistent and use the same template every time. Remember that simple text emails load faster than those with pictures and are more likely to be opened

• Keep language and the message that you wish to convey simple. Take special care with the subject line

• Make sure that your newsletter re-enforces your Call To Action

• Remember that the information you send is useful to your readers

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Newsletter: Avoid Spamming

A spam mail is an unsolicited email.

So to avoid spamming you need to take online permission from your recipient to send them email.

This is not only good business practice but also increases the chances of having your email read.

Only 0.02% of spam emails are even opened! But permission based emails are opened by between 15%-30% of the recipients.

Edgie | Team SEO

The most commonly used way is via a data gathering box on your website. If you have a retail outlet you can collect business cards and build your list. Even so the first email you send will generally be one that seeks permission to send more.

Newsletters will also help you build credibility with your list and start moving you to the status of an expert.

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