Search Engine Optimization Tip

Search Engine Optimization Tip Benefit Business

Search engine optimization tip: Low cost, increased traffic, credibility, demand driven, SE friendly, relevant content, attracts PR, business expansion, local search and level playing field are major benefits


Please invest 3 minutes of your time to watch the search engine optimization tip video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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Search engine optimization tip: SEO has been part of the Internet landscape for many years. If you adopted it early you will have reaped massive benefits. If you just dipped their toe in the SEO water or simply ignored it, you must be wondering what the fuss is about.

In fact search engine optimization (SEO) plays a large role in the design and marketing of a business website.

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Search engine optimization tip: 12 reasons why SEO for business cannot be ignored


1. Search engine optimization tip: Relatively low cost

Keyword research plays an important role at the start. There are hundreds of ways people search for your products and services.

Each keyword then becomes your target market. You can know the size of the demand, its seasonality and how competitive the keyword market is.

Rama | SEO Master Trainer

More general keywords get the maximum traffic and are usually targeted by large companies with generous SEO budgets. They can bring considerable resources to optimize for this keyword market.

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However when a person is searching using a general keyword it indicates that he or she is looking for information rather than to buy.

If you are a small business owner you can target longer more specific key phrases where competition will be low. Always keep in mind that you are more interested in a sale than in traffic.


2. Search engine optimization tip: Increase in traffic

Properly search engine optimized, your web pages will be ranked higher in the search results. This will lead to more traffic that is in the market for your type of product or service.

SEO can also help you to facilitate the conversion of a visitor to a client.

We are naturally lazy and this means that we click on the results that are presented to us rather than scrolling through page after page looking for something more relevant. 54% of people click on the first 3 links of a results page.

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3. Search engine optimization tip: Improve brand credibility

Psychologically, the higher up your business is listed in the search engine results, the better it looks for your brand or image.

Generally people feel that higher rankings denote better products. Of course this is not true but why fight it.


4. Search engine optimization tip: Demand driven

People use search engines when they have a need. If your web presence is properly optimized then their search has a greater chance of landing them on your site.

A search indicates some kind of demand by the person searching. This doesn’t mean that they are in the market to buy your offering immediately.

Edgie | Team SEO

However they have discovered a need for your category of products. There are various ways to keep in touch with them so that they remember you when they are ready to buy.

This is certainly better than a cold call.

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5. Search engine optimization tip: SEO makes better business websites

Focusing on SEO results in a naturally better, more accessible website. Both by Search Engines and humans.

To reach the dizzy heights of the first page of Google search results your web designer will need to follow certain good practices. E.g. use SE friendly coding, a structure that the search spider can crawl effectively, have good navigation, no broken links or low quality content.


6. Search engine optimization tip: Promotion that does not sleep

Having a well optimized web presence means that regardless of whether your office is open for business or not you can be contacted.

Your website becomes the willing and able “sales person” available 24/7. Your prospects questions can be answered through your site’s content and perhaps sales can also take place.


7. Search engine optimization tip: Forces your business to produce content

You might not initially see this as a benefit of SEO. You and your business have skills and expertise that help solve your customer’s problems.

When you enter into an SEO campaign one of the things that you need to do is constantly provide the Search Engine with fresh, relevant and quality content. This means that you can leverage the knowledge that your business has and publish it for all to see.

You don’t need to give away valuable secrets. But publishing what you do, how you do it and how you can help potential clients increases your credibility and builds trust.

This of course may lead to more sales.

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8. Search engine optimization tip: SEO Attracts PR

Let’s say that your business is traffic management solutions. And there is a traffic incident which is causing a stir in the media. The journalist writing the story needs access to a traffic management specialist and searches for someone on the Internet.

Team SEO

If your site is properly optimized then your chances of being found by the journalist increase substantially. And if you make it easy for the journalist to contact you then you could find yourself getting interviewed and as a result getting a horde of free publicity.

SEO professionals would also advise you to use this incident to promote your business through various online marketing methods including videos.

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9. Search engine optimization tip: You can expand your existing business

Appointing a professional SEO service can allow you to do a renewed key phrase search. Perhaps this will disclose new product ideas and untapped geographical locations.

The Internet gives you almost unlimited customer reach. More than 1 bn English speakers use the Internet. SEO can help you identify niches where you can compete effectively and expand your business.

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10. Search engine optimization tip: You can go local

Reaching consumers based on their proximity to your business and their need for your offering gives you economies of scale.

Search Engines now break up their results based on proximity to your business. However this means that you need to be registered with them on their verified local business profiles.

For business owners big and small, local search has leveled the playing field.


11. Search engine optimization tip: Your competitors are doing it

Whatever business niche you are in when you search for your products and services your competitors names will come up in the search results. Some of whom you will perhaps know.

SEO has helped put them there and can help you too.


12. Search engine optimization tip: You don’t have to be the biggest fish in the pond

Money talks. In the past businesses with larger budgets have occupied prime listings.

Search Engines treat good content very highly and this levels the playing field. You don’t need to have a large budget to write good content.

SEO gives you an additional edge because it ensures that your content is focused to respond to your target market.


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Search Engine Optimization Tip was last modified: September 26th, 2021 by Manu Raj

Manu Raj

Has a positive attitude towards the job, is friendly and a team player.

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