Search Engine Optimisation

6 Benefits Of Search Engine Optimisation Towards Higher Sales

Search engine optimisation: High ROI, demand based traffic, visible brand, faster loading, page layout & technical ease


Please invest 2 minutes of your time to watch the search engine optimisation video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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Search engine optimisation: SEO websites are normally designed to convey focused, in-depth information that satisfies the question implied behind the search query.

So they may not always be aesthetically pleasing to the eye but definitely will fulfill the information need. If done right it will be your web marketing goddess.

SEO is ever evolving. As Search Engine algorithms change so does SEO.

Grab free search engine optimisation tips by entering your details in the box on the right!

Search engine optimization may best be described as the art and science of focusing your website design, content and promotion on increasing the number of visitors to your site.

SEO improves the quality, quantity, clarity and value of the content on your website. SEO makes a site more relevant and makes this relevant information clear and easily accessible to the Search Engines.

This makes it easier for them to include your web page when they select the most relevant page to come up in their results. This is generally based on their own, proprietary relevancy factors for rankings.


Top 6 benefits of Search Engine Optimisation:


1. Search engine optimisation: High Return on Investment

Your content needs to be made once. But it should be focused to a single topic and in-depth. It can be in the form of text, video or pictures.

Once it is properly optimized for Search Engines it will be marketed all over the Internet. So far content lives forever.

This ensures that you receive traffic to this content month after month, 24/7 long after you have spent money on producing it.

Rama | SEO Master Trainer

Giving you a continuous and high return on your investment.

This is different from pay-per-click advertising which stops bringing traffic when you stop spending money on it.

Grab free search engine optimisation tips by entering your details in the box on the right!

2. Search engine optimisation: Demand based traffic

When you do intensive keyword research you end up with a list of phrases people use to search for your products. These are not just phrases. When a person is searching using one of these phrases it means that he or she already has a demand for the product.

This does not mean that they want to buy now. But certainly they are looking for information about your product and they may buy it at some point of time.

Isn’t this much better than salesmen with a list making cold calls?

3. Search engine optimisation: Increase brand visibility & higher sales

SEO can give your brand a high international profile. The comparatively low cost of SEO allows you to compete effectively even against large multi-nationals. Using SEO your point of competition is your information and how effectively you use your key phrases.

Edgie | Team SEO

You have probably heard of someone you know who is suddenly supplying their product to different parts of the world! All because of their website.

Naturally this helps increase sales, dampen seasonality and even reduces the effect of a recession in your geographical area.

Grab free search engine optimisation tips by entering your details in the box on the right!


4. Search engine optimisation: Faster loading pages

Have you waited impatiently while the web page you want is still loading?

Search Engines don’t like this either. A good SEO professional will ensure that your site is coded so that the Search Engines can read and understand all of it quickly.

Also you will get advise about the type and size of pictures and videos that you can upload to your site.

Faster loading times help improve your website’s ranking.

5. Search engine optimisation: Page layout


Normally a person spends 30 seconds or less on a web page. And the first thing they look at is the headline. Seasoned professionals spend about 25% of their page time on the headline. If the visitor is not captivated by it they just go to another page.

Having crossed that hurdle you now need to focus on what relevant information you can give to the visitor that appears ‘above the fold’.

Visitors generally need to know what the page is about, what you want them to do now that they are on it, and how to do it. They also want to know how much it will cost and how they will benefit.

Manuraj | Team SEO

If this is clear ‘above the fold’ you may be able to encourage them to scroll down or click to another page.

The longer they stay on your site the better are your chances that they will take the action you want them to.

Grab free search engine optimisation tips by entering your details in the box on the right!

6. Search engine optimisation: Technical ease

A properly validated site will work well with all browsers and allow it to be viewed by a higher number of visitors.

All links should function correctly and all pages should be accessible to the engines, thus making your site easy for the engines to index and correctly categorize. This can also be facilitated using site maps and broken link checkers.

Sites can be modified to open on mobile phones and tablets. However remember that these are different mediums and are used when people are in a different mindset than when they are using their laptop. So it may be best to design a separate site just for these applications.

Grab free search engine optimisation tips by entering your details in the box on the right!

Search Engine Optimisation: Hiring an SEO professional

Deciding to hire an SEO professional is a big decision that can potentially improve your sales. But you may find it expensive if you only look at the costs and not the returns.

They can help you:

      • Keyword research
      • Review of your site content or structure
      • Technical advice on website development. E.g. hosting, redirects, error pages, use of JavaScript
      • Content development and optimization
      • Marketing of the content
      • SEO training
      • Expertise in specific markets and geographies


Grab free search engine optimisation tips by entering your details in the box on the right!

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Search Engine Optimisation was last modified: July 24th, 2019 by Manu Raj

Manu Raj

Has a positive attitude towards the job, is friendly and a team player.

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