What Is Search Engine Optimization

What Is Search Engine Optimization | Satisfy Humans & Google Will Follow

What is search engine optimization: 200+ evaluation factors. Page relevancy & credibility. 7 highest correlations. 5 steps to reader satisfaction

Please invest 2 minutes of your time to watch the what is search engine optimization video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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Video by www.businesswebpresence.guru

What is search engine optimization: Ranking of your web page in search engine results is a topic of constant discussion. Mostly because Google uses 200 factors for evaluation.

These factors also impact each other so predicting where your page will come out is not an exact science. Adding to this search is now both localized and personalized. This means that the results appearing on your laptop at work may not be exactly the same as those appearing on your home computer.

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What is search engine optimization: The 2 basic objectives that determine rankings are:

1. How relevant is the content of your page to the search query?

Search Engine algorithms are becoming better at determining user behavior. Increasingly they are using this information to bring you results that they think you are looking for. And they want to present information that satisfies you.

2. How many authoritative sites are referring to your site by way of a link?

This is to determine how credible the information on your page is. Again they want to satisfy you. And want to minimize your bouncing back and forth between pages for the same key phrase.

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You can use the free rank checker, the Firefox rank checker or Alexa to check your site’s current rank.

Various studies have been conducted to correlate search result rankings with various on-page and off-page SEO actions.

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What is search engine optimization: 7 highest correlation factors

1. Facebook and Google+ sharing, likes, posts and pictures

2. No. of backlinks from authority sites that are relevant to your content

3. Pinterest images that are shared and Tweets that are clicked

4. Internal links to relevant information on your site

5. Title and anchor text that clearly state what the content is about

6. Keyword density and proximity that helps the Search Engine to understand the consistency of the information you are providing

7. Good quality content that is written to satisfy the reader’s needs

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However the main objective of Google seems to be to provide the user with maximum satisfaction from the web page.

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What is search engine optimization: 5 recommended steps to do this

1. Add a Google satisfaction survey to your site so that you can get feedback and improve your site

2. Remove barriers for the visitor to the information you are providing e.g. pop-ups, registration.

3. Site loading time plays a very important part. This could be due to coding, large images or sections that Search Engine robots are unable to read. You can use a text browser such as Lynx to see whether your content is being read by them.

4. Your page should answer all anticipated questions of your visitor. Take care to give as much information you think the visitor wants above the fold. Also give relevant internal and external links to satisfy the visitor. Any extras that could pleasantly surprise them would be a bonus.

5. As John Alexander of the Search Engine Academy repeatedly says: Write your content for the reader not for the Search Engine. After all humans buy not Search Engines.

Doing SEO to obtain first page ranking results is a complex task.

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Search Engines are moving increasingly to finding ways to satisfy the human visitor’s search query. So if you remove the SEO chatter and focus your content on satisfying human visitors your pages will always be relevant.

 

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What Is Search Engine Optimization was last modified: July 24th, 2019 by Manu Raj

Manu Raj

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