5 ways to make your website Google friendly
Optimisation SEO Dubai tips for small businesses and new web masters. These simple but effective SEO tips will help make your website search engine optimized especially for Google, the grand-daddy of the Internet.
SEO Google optimized your website could sport a very professional design but unless that site is not ranking well in search engines, it may be tough for new and potential clients to discover your business on the Internet.
Therefore, when planning to create an online presence for your business, it is extremely important that your site layout and content is optimized for search engines.
Google friendly so it gets picked up by Google’s search engines is “pretty easy actually”, according to Google’s chief technology advocate Michael Jones.
Below are more detailed tips for creating a Google-friendly site.
1. Create High Quality Content
Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.
In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
The real advice is to be popular. You need to ask yourself a few simple questions about your business’ website.
“Why would somebody come to your website? Why would they spend time there? Why would they recommend it to their friends? Why would they bookmark it?”
2. Make sure that other sites link to yours
Links help Google crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Keep in mind that Google algorithms can distinguish natural links from unnatural links. Natural links to your site develop as part of the dynamic nature of the web when other sites find your content valuable and think it would be helpful for their visitors. Unnatural links to your site are placed there specifically to make your site look more popular to search engines. Some of these types of links (such as link schemes and doorway pages) are covered in Google Webmaster Guidelines.
Only natural links are useful for the indexing and ranking of your site.
3. Make your site easily accessible
Build your site with a logical link structure. Every page should be reachable from at least one static text link.
4. Google Sitemaps
You can also consider creating a sitemap of your website and submit that to Google Webmaster Central. The advantage here is that Google will be able to discover and index some web pages on your site that exist but enjoy no link love and hence search bots cannot discover them during regular crawling.
5. Always write clean and descriptive titles
When people scan (nobody reads word by word) the different results on a search page, that first thing that will catch their attention is the title of your web page. Similarly, if X is looking for “optimisation seo” on Google, web pages that contain this term in the title are likely to rank higher. A good title could look something like “Optimisation SEO Dubai | 5 Tips For A Google Friendly Site”