Website Design

Website Design | Use These 9 Tips To Improve Your Website

Website design: Blog, analytics, simple coding, no duplicates, meta tags, internal links, page formatting


Please invest 3 minutes of your time to watch the website design video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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Website design: A big challenge for your business website is to maintain relevance in the eyes of Google and other Search Engines.

You will have read about on-page SEO in various places. This page focuses on the technical aspects of how you can make it easier for the Search Engines to index and rank your web page using better design techniques.

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Website design: 9 steps to make your design better


1. Website design: Have a blog page

Adding a blog page to your website gives you and others you may nominate, the opportunity to add new content quickly and often.

Search Engines thrive on content. Motivate yourself and make it part of your weekly schedule to add something new.

Blogs naturally attract search engine traffic and allow visitors to ask questions or leave comments as well. Comments also become part of your content. They also increase the probability that your prospects will bookmark your site and share it on their social network.

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Remember to look out for spam comments and to remove anything that looks like duplicate content.

Blogs also increase the size of the website over time and this provides an increase in your website’s authority and a higher number of pages to leverage with internal links.

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2. Website design: Add Google Analytics to each page

Google Analytics is a free analytics tool that provides you with a range of critical data about your site and how it is performing on Google.

By using such features as Traffic Sources, Goal Tracking, Event Tracking, Bounce Rates and Intelligent Alerts you can see how your pages are working and which ones are giving you conversion.

You must use this information to improve your pages.

Also sign up for Google Webmaster Tools, which will help you learn more about your keywords and web pages.


3. Website design: Simplify coding

Google’s spiders are on the lookout for unique content, and JavaScript and CSS in the HTML code make it harder for them to find it.

So you must add all scripts and CSS files as external files to reduce the time it takes for Search Engine spiders to find the actual content. This will also reduce the code-to-content ratio.

Remember that excessive code not only slows the page’s loading time, but it also increases the possibility of coding errors. These may cause difficulty for the Search Engine spiders and will affect your ranking in the search results.

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4. Website design: Avoid duplication

Search Engines are looking for content that is relevant to the search query. If your content is focused, in-depth and not a duplicate then it has a good chance of getting ranked well.

Content is considered duplicate if it exists elsewhere on the Internet before you post it. A good rule of thumb would be to keep duplication to below 10%.

Many times Call to Actions and similar testimonials become the cause of duplication.

Also avoid duplication within your site. Common information e.g. disclaimers, address, author profile and guarantees that appear on each page at the bottom may end up being cause of penalization.

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The best way to avoid this is to have this information appear on a separate page and give a link to it. The links can be on every page if needed.

In the past, you could use one content for multiple sites including article sites. Not anymore.

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5. Website design: Write your own meta description

When you search for anything on the Internet you end up with a Search Engine Results Page (SERP). On pages without a local business map you will see 10 results. Each result has a title and a description. You can add them using Title and Meta Description tags.

If you don’t the Search Engine adds its own.

Both the Title and Description are critical to increase Click Through Rates (CTR) to your page. So both should appeal to the visitor. Make sure that these tags are part of your web design check list.

Typically Title tags should include your key phrase, a benefit and a call to action to persuade the visitor to click on your link. Search Engines limit these to 60 characters.

The Description Meta tag should contain a 160 character compelling summary of your page so that the prospective visitor can make a decision whether to go on your site.

If you feel that your description is not going to be useful perhaps you need to revisit your content.


6. Website design: Internal linking

Adding links from one page to another increases the importance of the page you are linking to. And will increase its SERP ranking.

Make sure you use the keyword and Title of the page you are linking to, in your link. This will increase the value of the link.


7. Website design: Focus each page on only one keyword

When you target your content to only one keyword the Search Engines are clear about your focus. There is no confusion that multiple keywords cause.

Avoid the temptation of adding information about everything in your business on one page.

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Creating pages for your website is an easy process so split up your information so that each page has content related to only one keyword.

This also makes for a satisfied user and perhaps increased conversion.

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8. Website design: Easy URLs

Complicated URLs lead to confusion in how SEs read them. E.g. underscores can cause them to see the URL as one word rather than a phrase.

The best way is to ensure that your page URL ends with the key phrase of your page. Separate the individual words with dashes.

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9. Website design: Page formatting

When a visitor looks at your page he or she should be able to glance down it and grasp its gist quickly.

One of the popular methods is to break the content by sub headings. In HTML these are H tags.

H1, H2 and H3 tags help SEs to also see the important headings on your page and convey the grouping of information on your page. Again this helps your SERP rankings while giving your human visitor a better experience.

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Website Design was last modified: July 24th, 2019 by Manu Raj

Manu Raj

Has a positive attitude towards the job, is friendly and a team player.

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