Website Development

Website Development: 5 Tips To Improve Your Competitiveness

Website development: On-page SEO, building your brand, continuous analytics, off-page SEO & news releases help you to stand above the competition


Please invest 2 minutes of your time to watch the Website development video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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1. Website development: On-Page SEO


There are many things that must be done to ensure that your page attains good Google rankings for the search topics. Start with good content that gives good information and is interesting to read.

a. Content is not just text. It also includes videos, pictures and comments. Pictures and video, optimized with text for the Search Engines are very important too and get you additional traffic.

b. Keyword density & meta-tags: How times should your keywords be in your content? What should your title be? Both depends on how your nearest competitors are doing. You can learn to check these using various tools available which will be more effective. You could also find out more by signing up for SEO tips in the box on the right.

c. Testimonials: When people come to your site, you want them to do various things. E.g. call you, buy something from you, download a file or maybe just sign up so that you can contact them. Testimonials are a very powerful way to achieve this conversation.

Rama | SEO Master Trainer

My recommendation is that instead of learning to become an expert in on-page SEO, outsource this and concentrate on content and some of the tips below. You can find inexpensive providers via

Enter your details in the box on the right and receive information on how to improve your web presence


2. Website development: Build your brand

There will be countless competitors for your services on the Internet. But because it is accessible to anyone and distribution costs are cheap, you can still compete with the big guys. The most effective ways are below.

a. Social media references: Content or Tweets shared on Facebook, LinkedIn, Pinterest or many of the other hundreds of Social Media is highly valued by Search Engines. Much like references or testimonials from people to other people in the ‘real’ world.

b. LinkedIn, Facebook, Squidoo profiles: Personal or business profiles on any of these or others become a place that appears on search results when people search for you. These pages can also be linked to other sites and can bring you traffic.

c. Twitter: Allows others to receive your views on the topics that you or your company are expert at. It enables enhanced name recognition. And also gives you a way to keep in touch with your ‘followers’ with new updates. Twitter feeds can also appear on your website to keep it fresh.


3. Website development: Analytics

Google Analytics is possibly the most useful tool that you can use to know how your site is doing.

Are your objectives being met?

Are you getting the number of visitors you wanted?

What are they looking for on the site?

Edgie | Team SEO

How is Social Media helping you?

If you know what is wrong, you can do something about it.

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4. Website development: Off-page SEO

Refers to the number of good quality links your pages and site receives and the number and type of references your pages receive on social media. Google Penguin rates the ‘quality’ of the sites, which are giving your site links. So take it step by step. Rome wasn’t built in a day. I know this sounds overwhelming, but you can do it steadily.

a. Article submission: A key way to syndicate your content is to write it in article format and submit it to article distribution sites e.g.

b. Links: There are various ways to get links. Get them from blogs that are in your related field by sharing on them and hoping for reciprocity. Or by asking the blog owners. Or becoming a guest writer. Or from social media. Or un-paid directories. Or videos. There are lots of ways. Make sure you plan and take it a few links per week. Quality of the link has importance!


5. Website development: News releases

A much forgotten way to build traffic to your site is news releases. PR Web is a good tool. Your content can be converted to a news release and submitted for distribution. Again this could go to hundreds of sites if the quality and relevance of your news release suits the media outlets.

Adding good content regularly and monitoring your site are really very key factors. Yes the Internet is an inexpensive way to build your business, but it is not free. You may need to overcome writer’s block and spend more time on content than you had imagined.

Manuraj | Team SEO

There are many services that can help you to build your site. However they require money – so be ready to spend your time and invest capital to grow your business.

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Website Development was last modified: July 24th, 2019 by Manu Raj

Manu Raj

Has a positive attitude towards the job, is friendly and a team player.

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