Website Optimization

Website Optimization | 6 Ways To A More Productive Website

Website optimization: Registration box, no pop-ups, natural content, layout, great offers, loading time

Website optimization: One of the biggest challenges you will face in Internet marketing will be to generate traffic and convert them into leads. Please invest 3 minutes of your time to watch the Website Optimization video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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Trying to convince people to visit your site is exhausting, and most of us give up after the first few times we are rejected. And this is just to get traffic! Getting leads is even more intricate.

Often, we bug our family and friends, hoping they’d be interested in the long run, but to no avail.

Having an online business requires more of your time than you would have expected.

Many people feel that Google Adwords is the best search engine optimization tool and having used it they feel this is enough. And yes, it is a great tool to get traffic as long as the ads are being displayed. There is still conversion to be done.

Website optimization: 6 ways to make your website successfully generate leads for you

1. Website optimization: Registration box

When visitors go to your site, chances are they’ve read about it somewhere, or were routed to your website by an ad. Once they are there you have an opportunity to build a relationship with them only if they register their interest in what you are offering.

So of course there must be a registration box prominently displayed on the site.

Remember that visitors will be reluctant to part with their personal information so keep the requirements simple and minimal. If it is not so they may just leave the site.

Edgie | Team SEO

Visitors also need to know what is it that you want them to do now that they have come to your page. So make sure that you have clear call to actions which include a request to enter their details in the registration box.

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2. Website optimization: Don’t use pop-ups

Pop-ups are annoying and intrusive. There is a fine line between being prominent and clear, and being insistent.

Some studies have shown however that occasionally pop-ups are effective. The best way is to test.

Try different combinations of what is written in the pop-up, how long they are visible, can they be closed, when they appear and the content of the page.

3. Website optimization: Content

What you write on your page, and how you write it effectively filters in the type of visitor who is attracted to your material. So it defines your target market by default or by design.

There are various ways of finding your target market.

Rama | SEO Master Trainer

The most durable is to use your natural voice because you can sustain it easily and without stress.

The advantage of this is that you will attract the kind of people who will be easy to work with.

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4. Website optimization: Landing page content and layout

Spend at least one third of your time on the headline. This is the first thing that visitors see. The headline is what attracts them to read the next few lines.

When backed by substantive content you maybe able to interest visitors to explore other pages on your site. This increases the chances of getting them to register as a lead.

There have been many studies which show eye movement once a visitor lands on a web page. Colors, spacing and font make a difference.

The best way to see what works for your content is to test different combinations.

Keep in mind the layout and content that appears above the fold when your page opens. Visitors may not scroll down.

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5. Website optimization: Provide great offers

If the content is interesting and gives what your headlines offers then there is greater chance that your visitors will read the material. But it is not enough reason for them to give you their personal details to register.

Manuraj | Team SEO

So you have to offer something in return. It could be downloadable information, special offers or free trials.

Also make sure that your visitors know that their information will be kept confidential.

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6. Website optimization: Loading time and ease

There is a proliferation of web connected devices such as laptops, smart phones and tablets. Google glasses has just appeared. Cars, TVs and appliances are just around the corner.

They all have different screen sizes, internet connectivity speeds and memory capacities.

This makes it difficult to be successful using just a PC screen for design purposes. Different screen sizes also means different types of layouts and end uses.

Before investing in making your website compatible for everything be clear about your website’s objectives. You may be OK with just one screen size but multiple browsers.

How quickly your site loads is a function of both the designs software used, the type of hosting you have and how big your site is. If you have lots of pictures and videos on your site you need to ensure that your hosting servers can load the site quickly. Or your visitors will just click away.

Making sure that every visitor remembers their experience will encourage them to bookmark your site or sign up for the RSS feed.

Having a website can be cool enough for some of us, but it needs proper design to actually generate business. Having a ‘cool’ looking site is not good enough.

If you liked the information on this page you can read more by clicking on the links below:

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Website Optimization was last modified: July 24th, 2019 by Manu Raj

Manu Raj

Has a positive attitude towards the job, is friendly and a team player.

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