How To Do SEO

How To Do SEO | 5 SEO Web Page Design Tips For You

How to do SEO: CSS benefits, website usability, page design principles, color basics and design theory are crucial


Please invest 3 minutes of your time to watch the how to do SEO video below. It spells out how you can benefit. Or if you prefer to read, then feel free to skip the video and go straight to the text below:

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1. How to do SEO: Essential Cascading Style Sheets (CSS) techniques

CSS brings added improvement to the formatting of web pages.

It is used to separate the code for the layout, colors and fonts from the mark up language e.g. HTML.

This also allows multiple pages to be formatted similarly and avoids coding bloat. CSS has many uses:

  • Rounded corners without images
  • Rounded corners
  • Table less forms
  • 2 column layout technique
  • 3 column fixed width centered layout
  • 3 column layout with CSS
  • Styling lists with CSS
  • Adding a CSS stylesheet to an RSS feed
  • Printing with CSS
  • CSS element hover effect
  • Styling horizontal rules
  • CSS badge
  • CSS popups
  • Footer stick
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CSS is also used for rendering the page when reached by different devices, browsers and different screen sizes. Using CSS also allows Search Engines to access content faster, which is what they are after.


2. How to do SEO: Basics of web usability

Web usability is crucial to make your website easy for your visitors. It should be apparent to them how to find the information they need when they need it. A website with high usability can reap your business substantial benefits.

Examples for Web usability are

  • Engaging headlines or taglines will persuade your visitor to peruse the rest of the page. Your content may then coax them to browse other pages or respond to your Call to Action (CTA).
  • Adding a search box will help your visitors to find what they are looking for instead of spending time going through your menu. This search box can be prominently placed on every page or in the side bar. A Google API can also be used for this.
  • Site maps not only help the visitor get an over all view of your site but also helps Search Engines to crawl all your links. However for your human visitor it is more useful to add Title and Description to your site map links so they can understand the content of the link.
  • Create useful outgoing links that your visitor may find useful. The layout should be able to tell your visitor at a glance what the page is about and where to go first.
  • In case of an error on your web page, it would be better for your visitor to read what they should do next rather than just see an error message.
  • Over using JavaScript may be counter productive because not every user has an updated web browser. They also might not have JavaScript enabled by default. And so will find it difficult to open your web page.
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3. How to do SEO: Design principles

Designing an effective website requires more than just gathering relevant information and posting it. It is important to remove obstacles for your users and help them find the information they need.

Make sure that the following elements are added in your design

  • Navigation: Make sure that your Menu is clear. The page it refers to must reflect the Menu Title. Other navigation links on your page also need to be distinct for the user. The header and footer areas can also be used for navigation.
  • Accessibility and Functionality: Make sure no JavaScript error generated. Avoid large font size in your content unless you want to use it for formatting. Large images will increase the loading time for your page and is contrary to good SEO practices. Also make sure that all the internal and external links on your pages are working. And your website should open in various browser window sizes.
  • Designing a page: High contrast between the text and background is easy on the eyes. The best sites have black or dark grey text on a white background. Your usage of color, images and videos always need to have a purpose. I.e. to attract the eyes.

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4. How to do SEO: Color theory basics

  • Visual contact is determined at a deep emotional level by color and color combinations.
  • Different color combinations and readability impact how long your visitor stays on your page.
  • Emotional color relationships impact how your visitor feels about the page and what he does on it.
  • The basic rules to keep in mind are: Use colors that are close to each other on the color wheel (e.g. for a “warm” palette, use red, orange, and yellow hues). Sharp colors that are hard on the eyes will be uncomfortable for your visitor. And your logo should also look good in a maximum of 2 colors so as not to be distracting.
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5. How to do SEO: Design theory

  • The primary job of your designer will be to create an immediate sense of what is important on each page of your website. To do this he will use size, color and placement of content.
  • The size of your content depends on how important it is in the over all framework of the page. Which is why headlines and sub headlines are in larger font or different colors. Similarly Call to Actions are also distinctly sized and colored.
  • Content placement: Visitor eye movement studies show that your visitor will follow a distinct F pattern when reading a page. This means that he or she will first read horizontally across the top, then scan down the left side. Here they will read another subheading across and then scan down the left side some more. So naturally your headline is most important. As are clear subheadings on your page.

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How To Do SEO was last modified: July 24th, 2019 by Manu Raj

Manu Raj

Has a positive attitude towards the job, is friendly and a team player.

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